Building trust in media

CiteIt is developing new digital tools that help combat misinformation and selective quotations. These tools show the context surrounding the quoted media in order to build trust and understanding.

(Watch our video to learn more)
Click on text in blue box below to see the quote in context.

Focusing on Journalism and Academia #

Sample Substack articles:

I manually mocked-up sample articles from selected Substack authors to demonstrate how Substack would look like if it used CiteIt's contextual contacts:

Sample Wikipedia Articles #

John F. Kennedy Portrait John F. Kennedy
Ruth Bader Ginsburg Portrait Ruth Bader Ginsburg
Hillary Clinton photo by Gage Skidmore Hillary Clinton
Donald Trump official portrait Donald Trump
Wikipedia: Article Popup Hamlet
Pride and Prejudice Pride and Prejudice
Manned Orbital Laboratory Manned Orbital Laboratory
Syphilis Syphilis

Contextual Video #

If the writer cites a YouTube URL, CiteIt looks up the surrounding context using the YouTube API and embeds the video.

Expanding Video Blockquote #


Expand: Show Video Clip
  1. a Western is where is conceptually a world in which there is no law and order and a man shows up and imposes personally law and order on the territory the community right
  2. so there is also a eastern what is in Eastern and Eastern is a place where by contrast is a story where they're like I got this straight it was four types the Eastern is where there is law and order there is so there are institutions of Justice but they are have been subverted by people from within so an Eastern would be the Serpico is an Eastern it's a crooked cop who is it's the bad apple who has you know screwed up there there's lots of tons and tons of of Hollywood movies are Easterns
  3. the northern is the case where law and order exists and law notre is morally righteous system works law know that show law and order is a northern it's a functioning apparatus of Justice which reliably and accurately produces the right the correct result in confronting criminality every single day when it's on TV
  4. the southern is where the the entirely the southern is all John Grisham novels or Southern's they are where the entire apparatus is corrupt and where the reformer is not an insider but an outsider
source: youtu.be

HTML Formatting (such as bold and italics) is allowed within a citation, so long as the plain-text version matches the original quote's plain-text version.


Contextual Video Popup #

↓   Click blue-grey link to View Contextual Video popup  ↓

One point Gladwell made was that there are no bad neighborhoods there only bad blocks. By this Gladwell meant that crime is concentrated in small areas (blocks), which require a concentrated response, rather than a blanket “stop and frisk” policy that affects whole neighborhoods.


How CiteIt Works #

Authors opt-in to CiteIt by:

  1. providing a URL for the quote they are citing,

    • Expanding Text Blockquote

      <blockquote cite="https://avalon.law.yale.edu/19th_century/jeffauto.asp">
      Nothing is more certainly written in the book of fate than that these people are to be free.
      </blockquote>


      Expanding Video Blockquote

      If the writer cites a YouTube URL, the CiteIt webservice will automatically pull the surrounding context from the YouTube transcript, if it exists and embeds the video in an expanding div.

      <blockquote cite="https://youtu.be/OnEjzmR9Hvw?t=231">
      <ol class="num">
      <li>a <b>Western</b> is where is conceptually a world in which <b>there is no law and order</b> and a man shows up and <b>imposes personally law and order on the territory</b> the community right
      <li>so there is also a <b>eastern</b> what is in Eastern and Eastern is a place where by contrast is a story where they're like I got this straight it was four types the Eastern is where there is law and order there is so <b>there are institutions of Justice</b> but they are have been <b>subverted by people from within</b> so an Eastern would be the Serpico is an Eastern it's a <b>crooked cop</b> who is it's the bad apple who has you know screwed up there there's lots of tons and tons of of Hollywood movies are Easterns</li>
      <li>the <b>northern</b> is the case where law and <b>order exists and law notre is morally righteous system</b> works law know that show law and order is a northern it's a functioning apparatus of Justice which reliably and accurately produces the right the correct result in confronting criminality every single day when it's on TV</li>
      <li>the <b>southern</b> is where the the entirely the southern is all <b>John Grisham novels</b> or Southern's they are where the <b>entire apparatus is corrupt</b> and where the reformer is not an insider but an <b>outsider</b></li>
      </ol>
      </blockquote>

      HTML Formatting (such as bold and italics) is allowed within a citation, so long as the plain-text version matches the original quote's plain-text version.



      Contextual Video Popup

      If a cite URL is specified, the CiteIt javascript library converts <q> tags into Contextual Popups that render JSON data that was looked up by the CiteIt API:

      <p>One point Gladwell made was that <q cite="https://youtu.be/cE1g3GJCq7o?t=2587">there are no bad neighborhoods there only bad blocks</q>. By this Gladwell meant that <strong>crime is concentrated in small areas</strong> (blocks), which require a concentrated response, rather than a <strong>blanket “stop and frisk”</strong> policy that affects whole neighborhoods.</p>


  2. calling the CiteIt webservice, which looks up the quote and creates a JSON file with the contextual data,
  3. installing the CiteIt jQuery library on their website. (This can be done with the WordPress plugin)
    • This library looks for <blockquote> and <q> tags that have a "cite" attributes,
    • Looks up the contextual JSON file that the webservice just computed,
    • Changes the UI for blockquotes and q tags so that they expand when clicked on,
    • Injects the quote's contextual text from the webservice's JSON data into the popup window or sections surrounding the quote.

Don't bother with the unserious

Try the WordPress Plugin #



Learn More #



Your Feeback wanted #

Inspired by #







.. & general emancipation. It was thought better that this should be kept back, and attempted only by way of amendment whenever the bill should be brought on. The principles of the amendment however were agreed on, that is to say, the freedom of all born after a certain day, and deportation at a proper age. But it was found that the public mind would not yet bear the proposition, nor will it bear it even at this day. Yet the day is not distant when it must bear and adopt it, or worse will follow. Nothing is more certainly written in the book of fate than that these people are to be free. Nor is it less certain that the two races, equally free, cannot live in the same government. Nature, habit, opinion has drawn indelible lines of distinction between them. It is still in our power to direct the process of emancipation and deportation peaceably and in such slow degree as that the evil will wear off insensibly, and their place be pari passu filled up by free white laborers. If on the contrary it is left to force itself on, human nature must shudder at the prospect held up. We should in vain look for an example in the Spanish deportation or deletion of the Moors. This precedent would fall far short of our case. I considered 4 of these bills, passed or reported, as forming a system by which every fibre would be eradicated of antient or future aristocracy; and a foundation laid for a government truly republican. The repeal of the laws of entail would prevent the accumulation and perpetuation of wealth in select families, and preserve the soil of the country from being daily..

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.. were doing or think about the arguments we've been having in this country about aggressive policing and things like stop and frisk why is that become such a controversial issue it's not because there is something wrong with the idea of police using aggressive measures to get guns off the street I think many of us would agree that's a good idea the problem is that the police use those tactics everywhere right they use them throughout the bad neighborhoods what they call the bad neighborhoods but there are no bad neighborhoods there only bad blocks right and their failure to understand that this is a tactic that is appropriately only in those very very small sections of an urban area where the overwhelming majority of crime exists if their failure to understand that connection is what has created this issue made this issue into something as controversial as it is right we have a very very hard time wrapping our our mind around the notion that crime is not everywhere crime is a function of very very specific places and environments now why have I been giving you a long lecture on criminology and public health because I think there is a really really important lesson here for all of you why because you are custodians of the built environment right and when you sit down and you talk about what it means to create built environments for our society I think you talk a lot about the practical implications of that you know how are the buildings that we build going to be used I think you talk a lot about the commercial implications of th..

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source: youtu.be